A blog.

Not just another blog, but a whole new just another blog, built on a transformed personal brand identity, born of the self-evident truth that a fresh logo is the fountainhead of all great art. Not simply a mere bit of graphic design, but itself a wellspring—the primary expression of hard, creative work from which easy brilliance flows downstream, like good sewage plumbing, and poo.

A rebirth, but not, like, as an infant, but as a fully-reckoned and self-realized sophisticate of a certain age. A perpetual blooming—born of the slow, consistent accretion of heavy metals in the bloodstream, deposited in the brain, and mined for the secret knowledge imprinted on their chemical structures at the dawn of the solar system.

A blog with branding that is not so blatantly copyright-infringing, this time, as far as I know. A blog with two common words in its name, two common words that were inexplicably not previously registered as a website before last month. A blog whose google search results will be in constant mortal struggle with scholarly articles about degenerative brain disorders, appropriately enough.

The humble blargh, born again.