Saying "Rogan is taking horse dewormer" over and over again when he most assuredly is actually taking a drug prescribed to him by a physician made and dosed for human use means more people are going to take the fucking horse dewormer, not fewer. The wider media has exposed many, many millions more people to the idea that one can take horse-deworming paste for coronavirus than Joe Rogan ever could have—even if that was what he said, which he demonstrably did not!